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What Insurance Does a Social Media Influencer Need?
4 min read
April 26, 2022
What Insurance Does a Social Media Influencer Need?

There are more than 3 billion social media users worldwide and social media influencer marketing is projected to be worth roughly $14 billion this year alone, according to Influencer Marketing Hub. As this trend is on the rise, more and more businesses are tapping into partnerships with social media influencers from nano to mega-influencers to generate brand awareness, build campaigns, and ultimately drive sales. 

So where does an insurance policy come into play? 

Quite simply, it mitigates risk, protects your business from being sued, and helps maintain your reputation. Your standard commercial insurance or business insurance policy may not include product-related liability, defamation, or social media activities. But the social media influencers you choose to work with should have a social media influencer liability insurance policy in place to protect their brand, as well as yours. 

What is social media influencer liability insurance?

This insurance policy protects the social media influencer or business from any potential lawsuits such as libel, slander, defamation of character, unauthorized use of intellectual property, plagiarism, or even invasion of privacy. It covers the influencer who is promoting the brand’s services or products that does not have a direct contract with the brand. As the value of social media influencers grows, so does the reputational and financial risk. 

As a business working with a social media influencer, this type of insurance policy should be required. Remember, it’s the deepest pockets who are always sued first. It’s essential to ensure the influencer promoting your business has the adequate insurance policies in place to defend your brand if a claim arises from the influencer campaign. 

Who should have a social media influencer liability insurance policy?

Anyone who generates income from a social media platform. However, more specifically it should be:

  • Nano-influencers (1-10K followers)
  • Micro-influencers (10-50K followers)
  • Mid-tier influencers (50-500K followers)
  • Macro-influencers (500K-1M followers)
  • Mega-influencers (1-5M followers)
  • YouTubers
  • Celebrities
  • Professional Athletes
  • Public figures
  • Bloggers
  • Vloggers
  • Podcast hosts
  • Thought leaders
  • Politicians
  • Media, sports, and news personalities
  • Academics
  • Key business leaders
  • Authors
  • Artists
  • Photographers
  • DJ’s
  • Commentators
  • Reality TV stars
  • Game show contestants
  • Activists

What does a social media influencer liability insurance policy cover?

Even though social media influencers have not been around for a long time, there are already laws being enacted to regulate promotional content on social media platforms. Let’s take a look at common liability risks:

Copyright Infringement

The use of someone else’s intellectual property and/or work in your content without the rights to do so.

For example, copying any images or user-generated content (USG) without the creator's permission can be classified as infringement, even if you link back to their website or original social media content.

Financial Fraud

The act of making a claim about a product or service that is not true and someone cites your social media activity as the reason they used that product or service. 

Please note, even if you don’t make any false claims about the product or service and company you have partnered with, you can be named in a lawsuit.

For example, a clickbait scam can lure a user with a call to action that potentially installs a virus on the user’s personal device. 

Invasion of Privacy

The use of photos or videos where someone can object to their likeness being in the published social media content. 

Publishing private information or images in public, is also part of invasion of privacy. 

For example, publishing user-generated content (USG) as “art” for an exhibit without the consent of the user.

Libel or Slander Against a Person or a Brand

This is the written or verbal communication of false statements against a person or brand that unjustly harms their or its reputation. 

For example, repeatedly stating on a social media platform that a brand is dishonest and corrupt, when in fact it is not. 

Non-Performance of a Contract

If you fail to complete the contracted number of posts or content creation, even if a situation outside of your control is the cause, you could still be sued.

If you fail to uphold the contract where you are required to act or not act in a certain way that affects the business or brand’s reputation.

For example, an influencer was required by their contract to do three static social media posts for the campaign and only posted one within the contractual timeline. 

Property Damage

This includes both property you may accidentally damage and damage that can happen to your own personal property, such as cameras, phones, computers, etc.

For example, the loss of your electronic devices due to a natural disaster like an earthquake. 

If you are a social media influencer or a business looking to partner with a social media influencer, make sure your brand has a solid social media influencer liability insurance policy that will save you time and money against all liabilities. 

Fullsteam Insurance is the insurance brokerage that will safeguard your business with an insurance policy you can trust. Let our team of expert insurance advisors guide you through building and implementing a social media influencer liability insurance policy that will protect you when you need it most and offers the best coverage at a competitive price. 

With Fullsteam Insurance you are always one-click away from speaking with an insurance advisor who can break through all the corporate jargon and tailor an insurance solution just for you. Our insurance experts work with you and your team every step of the way by reviewing quotes, negotiating the best terms, and have access to the most reputable insurance carriers. The best part of Fullsteam Insurance is knowing you can rest easy and assured that as your company grows, we can grow with you. 

Fullsteam Insurance works hard for your business with world-class customer service, cutting-edge technology, and industry knowledge. Our goal is to offer you insurance policy solutions with the best insurance carriers, broadest coverage, and competitive pricing.

Discover your trusted source for personalized social media influencer liability policies that shield your business from liability.

Get in touch with your insurance advisor today.

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Tyler Crawford
by Tyler Crawford
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